Here are four key reasons why Raid has succeeded thus far, and why I believe it will be a staple in this genre for some time.
Six sleepless weeks later, having invested an irresponsibly large amount of time and money, I decided to share a quick post-mortem as I finally extricate myself from this unholy addiction. To its target demographic, the game touted in the video ads seems comfortable and familiar: a Collectible Character RPG (CCRPG) reminiscent of Summoners War, but with a flashy modern facelift, and gritty, realistic, high-poly characters.īeing myself a card-carrying member of the target demo, I decided to take it for a quick spin… If you played any mobile games during the months of March or April 2019, you likely saw an ad (or twenty) for a game called Raid: Shadow Legends (from Israeli developer Plarium, of Vikings: War of Clans and Lost Island, Blast Adventure).Īfter an 8-month closed Beta period in 2H-2018, Raid Shadow Legends shot out of the gates during the first week of March, with an aggressive paid User Acquisition campaign that peaked in mid-April before returning to a healthy steady-state by early May.
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